Public Investment Fund (PIF)
The driving force behind Saudi Arabia's transformation, PIF has built new sectors from tourism and entertainment to electric vehicles, and stands behind projects such as NEOM, Red Sea Global, Qiddiya and Diriyah. Its American ties are deep: it is a long-standing investor in Lucid Motors, and in August 2026 it completed the acquisition of video game publisher Electronic Arts alongside Silver Lake and Affinity Partners.
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